Aaron Green founded Iridium Consulting in 2019 and is the company's acting President. He is a world traveler speaking multiple languages and holds a PhD in organic chemistry from UCLA. Before entering the cannabis space, Aaron worked for 7 years in MedTech where he was a pioneer in developing robotic ultrasound for clinical use. He is a certified New Product Development Professional with the Product Development Management Association and writes a weekly column on Business Analysis for the Cannabis Industry Journal.
As we move closer to 2022, a lot of cannabis markets are in flux, with various disruptions occurring and the idea of federal legalization increasingly looking like a reality in the coming years. We asked seven prominent industry veterans and leaders in cannabis what trends they are following to see if we can get some interesting insights.
In this article, Aaron Green interviews Ethan Zohn, Brand Ambassador for Momenta, to learn more about his pathway to becoming a brand ambassador and how, as a cancer survivor, he incorporates cannabis into his running routines.
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In this article, Aaron Green interviews Cathy Corby Iannuzzelli, co-founder and president at KindTap Technologies, and Daniel Muller, CEO and founder of Aeropay, to learn more about cannabis payment processing challenges and trends in the United States.
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