In Part 3, Green sits down with Liz Conway, Regional President of Florida at Parallel to hear about her journey into the cannabis industry from the health tech sector, how the Florida cannabis industry works and Parallel’s vertical integration strategy.

In Part 2, Green sits down with Mike Hennesy, vice president of innovation at Wana Brands to hear about his thoughts on innovation, the importance of educating consumers and how business at Wana Brands is growing.

Wildfires are nothing new to cultivators on the West Coast. The wildfires of 2020 however have broken records and have left major growing regions covered in ash leading up to the harvest season.