In this article, Aaron Green sits down with Bruce Macdonald, Chairman of C21 Investments, Inc. to learn more about the how he got involved with the MSO, the company’s strategy and how C21 delivers competitive advantage in today’s market.

In this series of articles, Aaron Green sits down and interviews a number of industry scientists and executives leading cannabis formulation companies. In Part 1, Green chats with Drew Hathaway, senior food scientist at Stillwater Brands, the makers of Caliper and Ripple, to learn more about their technology and plans for growth.

n this article, Aaron Green sits down to chat with Mike Simpson, CEO and co-founder of Omura, to learn more about the origins of the company, heat-not-burn technology and design philosophy in cannabis vaping products.

In this article, Aaron Green sits down with Jonathan Vaught, Ph.D., CEO of Front Range Biosciences, to learn more about the origins of the company, how he thinks about genetics and the engineering of “smart plants.”

In this article, Aaron Green sits down with Wes Reynolds, CEO of Green Mill Supercritical, to learn how he became involved with the company, the role of supercritical CO2 extraction in the industry and what makes Green Mill different.

In this series of articles, Aaron Green sits down and interviews a number of industry executives leading infused products and edibles companies. In Part 5, Green sits down with CEO Lisa McClung and Glenn Armstrong, senior advisor at Coda Signature, to hear about their journey into the cannabis industry from traditional CPG, their innovation process at Coda and trends they are following in cannabis.

In this series of articles, Aaron green sits down and interviews a number of industry executives leading infused products and edibles companies. In Part 4, Green sits down with Stephanie Gorecki, Vice President of Product Development at Cresco Labs, to hear about her journey into the cannabis industry from traditional CPG, managing variety at a large cannabis brand and trends she is following in cannabis.

In Part 3, Green sits down with Liz Conway, Regional President of Florida at Parallel to hear about her journey into the cannabis industry from the health tech sector, how the Florida cannabis industry works and Parallel’s vertical integration strategy.

In Part 2, Green sits down with Mike Hennesy, vice president of innovation at Wana Brands to hear about his thoughts on innovation, the importance of educating consumers and how business at Wana Brands is growing.